By Cristina Andrei
Successful websites must be both visually appealing to their visitors and content-rich for the crawler-based search engines. They should be able to impact the targeted audience and obtain top rankings in organic search engine listings. But how can all that be achieved?
If people are primarily drawn to pictures, search engines can only read texts. Therefore a website should have relevant text added to every image, Flash and video put at the disposal of its online viewers. So that both human and robot visitors can get the right information on what that particular website is all about. Keep in mind that people use keywords to find a website and search engine spiders feed on keywords to power listings.
Another thing of vital importance to a website is to have an error-free HTML code. While undetectable in a web browser, such errors may misdirect search engines and make them ignore otherwise relevant text found on page.
Moreover, dynamic URLs (long URLs generated from specific search to a website’s database) are search engine unfriendly, as they may be considered too complex to spider and their content changing too often to be valuable. All this in contrast to static URLs, in which the content of the web page does not change unless the changes are coded into the HTML.
Most search engines also focus on the text appearing in a website’s title tags, as this is part of their algorithm to determine what each page is about. This is a very good spot for major keywords, as a meaningful title will automatically increase the relevance of that page for a certain topic.
A search engine friendly website should make it easy for spiders to visit all its pages in their quest to find relevant content. This only requires simple HTML links and, additionally, a sitemap for quick and clear navigation throughout the website. Google Sitemap is another valuable design element worth to consider adding. This will ensure that all pages are correctly indexed and the overall website can be found relevant for some specific keyword phrases.
Anish said
January 25 2008 @ 2:51 pm
cool..
i’ll try thesee with my site
techshare.freehostia.com/forum/